Hotel Sales & Marketing Representation
Outbound Marketing has the experience in and distinction of representing the sales and marketing needs of diverse hotel clients, ranging from global chains, luxury hotel and Resorts to smaller individual hotels. We believe that every property and every brand is unique, and our focus is on providing tailor-made hotel sales and marketing services according to the objectives laid down by the hotels and the prevailing market dynamics. Our long standing relations with our clients is proof of our value system.
Our sales expertise in delivering the long term and project based contractual obligations of luxury and boutique tourism brands lies at the heart of our sales operations. Having a finger on the pulse of our luxury hotel and tourism clients has helped us formulate revenue driven sales strategies.
- Corporate Sales
- Leisure Sales
- MICE Sales
- Sales Event Management
- Digital Sales
- Interim Sales Management
- Sustainability Services
Our commitment to delivery of sales is supported with a keen understanding of the Indian and International tourism landscape, demand and supply chains, current market trends, and an updated and relevant data base.
Our hotel sales and representation focus is on increasing revenue and market share through key account coverage and being where the sales business is. We work on an integrated marketing and sales plan with a focus on all segments B2B & B2C – corporate, trade and consumer. Our knowledge of the markets helps us to put together a strategy that is in line with the current business environment and trends for the future.
The delivery of our hotel sales contractual obligations are reflective in the following market segments:
- Corporates & Business Houses
- Boutique Luxury Travel Agents
- Tour Operators
- Travel Management Companies (TMCs)
- Destination Management Companies (DMCs)
- Destination Wedding Planners
- Global Account Management
- Online Travel Agencies (OTA)
- Retail Travel Agencies
Partnerships are the name of the game. Our marketing is made effective through effective Brand alliances. Such alliances enhance the return on investment. We are well networked with the luxury and lifestyle brands be it fashion, jewellery, automobiles, art, concierge services, F&B experiences and such like. These partnerships have been instrumental in building an ecosystem committed to creating meaningful brand experiences across every touchpoint with sales being the measurable ultimate bottom line.
Media Management & PR
Outbound Marketing Media and PR agency vertical works on understanding brands and their stories and thus driven towards building, creating and safeguarding the brands of tomorrow. Our communication is based on understanding our brands and our markets, consumers and segments. We are very well networked with trade and consumer media, digital media channels. OTT platforms, influencers, bloggers and Vloggers.
We have honed the skill of partnering with celebrities to influence brand communication. Having been responsible for brand management of some of the finest tourism products in the world, we have used the concept of content driven storytelling to effectively create a strong recall.
Our initiatives to achieve our client’s objectives include:
- Extensive database of media – print and digital
- Closely networked with editors of top publication – lifestyle, mainline, trade and online
- Media seeding & FAMs
- Influencer and Celebrity activations
- Conceptualise & create special market events for branding and re-positioning
- Digital & social media outreach
“Celebrations – the more we celebrate life the more there is in life to celebrate.”
While we started this vertical for our represented international hotels and National Tourism Board clients, with handling multi city road shows, cultural events, food festivals and co-branded events, we have now developed the capability and skill set of handling the following…
- Culinary events
- Art Shows
- Themed lunches and dinners
- Networking events
- Cultural events
- Branding events
- Product Launches
- Road Shows, Sales Blitzes, Press Conferences, etc