Outletcity Metzingen, forays into India, appoints Outbound Marketing as its sales, PR, and marketing representative.

Outletcity Metzingen, Europe’s top luxury retail outlet has appointed Outbound Marketing as its sales, PR, and marketing representative in India. The group will focus on designing sales and marketing strategies to position Outletcity Metzingen in India as the leading shopping outlet in Germany. The sales and marketing activities will include travel trade focused initiatives to ensure achievement of revenue goals by tapping into relevant market segments 

According to a release issued by Outbound Marketing, Outletcity Metzingen, Germany is a magnet for fashion lovers worldwide. This true City of Fashion attracts over 4 million visitors per year. The business unit of Outletcity AG has been a trendsetter from its inception as it is considered a pioneer of factory outlet centres in Europe. As Germany’s first outlet destination, Outletcity Metzingen is an authentic and urban experience distinguished by its award-winning architecture. With 500 premium and luxury brands in store and online, along with a comprehensive range of services and tourist offerings, the factory outlet centre ranks high amongst the leading shopping capitals of the world.

“Our collaboration with Outbound Marketing to establish our Indian representation is a breakthrough for Outletcity Metzingen and implies the importance we place in this market. As Outletcity’s representative, the Outbound Marketing team will identify and work with high potential travel agents and tour operators to ensure Outletcity Metzingen is incorporated into the itineraries arranged by these agents,” said Cornelia Koebele, Head of Destination Marketing and Partnership Management.

Commenting on the occasion, Vasudha Sondhi, MD – Outbound Marketing, said: “We are delighted to be partnering with Outletcity Metzingen. Indians are the biggest shopaholics of the world and It’s seen that many Indians are travelling overseas to shop for luxury goods because its simpler and more convenient. This makes India a key market to be captured by Outletcity. With our expertise and experience, we will strategize and plan out to reach the right target audience and increase the visits”

Sondhi added, ‘Renu Kundaliya, Assistant Director Sales, Outbound Marketing will handle the sales for Outletcity Metzingen in addition to her previous responsibility towards Naad Wellness and Visit Indonesia.

Renu is based out of Delhi and brings with her a wealth of experience spanning over 20 years in the Tourism industry. She has worked with numerous International Tourism Boards and Travel Agencies over the course of her career.’

About Outletcity Metzingen:

A study conducted by independent consultancy firm ecostra GmbH in partnership with Magdus named Outletcity Metzingen Europe’s largest outlet in the 2022 Performance Report. As Germany’s first outlet destination, Outletcity is an authentic and urban experience distinguished by its award-winning architecture. With 500 premium and luxury brands in store and online, along with a comprehensive range of services and tourist offerings, the factory outlet centre ranks among the shopping capitals of the world. Around 4,2 million customers from 185 countries visit Outletcity every year. Digital elements, including the online shop, the Outletcity Metzingen app and the Outletcity Club, blur the boundaries between the in-store and digital retail experience in a holistic and customer-centric approach.

About Outbound Marketing, India

Outbound Marketing, setup in 2002, provides India source market solutions to hotel companies and tourism destinations through full time sales and marketing representation and projects undertaken. Outbound Marketing partners with connectworldwide, a global sales and marketing agency, as its affiliate office in India.

For more information please contact: chandrani@omplgroup.com