JUMEIRAH CARLTON TOWER ANNOUNCES UK EXCLUSIVE PARTNERSHIP WITH THE ROALD DAHL STORY COMPANY

London 2024: Jumeirah Carlton Tower is excited to announce a new UK exclusive partnership with The Roald Dahl Story Company, in which families will be offered the opportunity to have their children’s hotel room transformed with Roald Dahl themed goodies.

Known as one of the world’s greatest storytellers, Roald Dahl’s books have sold more than 300 million copies worldwide and sparked the imagination of children and adults alike for generations. From Matilda’s magic and Mr Fox’s bravery to George’s inventiveness and The Twits’ terrible tricks, these deeply funny and deliciously dark stories will delight families at Jumeirah Carlton Tower this summer.

Available exclusively from mid-June this unique offering is designed to celebrate British literacy and heritage and will be offered as complimentary to families booking with children in any one of the hotel’s 186 guestrooms. Aimed at children between the ages of 2 and 12 years, the Roald Dahl

Rooms feature a selection of his most famous story books including The Twits, Matilda, and George’s Marvellous Medicine for children of school age, while The Enormous Crocodile and Fantastic Mr Fox are aimed at a slightly younger age group.

Managed by the hotel’s talented Guest Relations team, the rooms will be a celebration of these iconic stories with an abundance of soft toys, games, and films for them to enjoy during their stay, not to mention bedtime stories to read after listening to a Witches audiobook whilst snuggled up in a bespoke Enormous Crocodile blanket and pillows. Plus, kids can race Matilda to beat Trunchbull in Roald Dahl Monopoly, whilst adorned in exclusively designed bedtime apparel such as dressing gowns and slippers embroidered with Roald Dahl’s beloved characters. For a truly bespoke visit that is guaranteed to create family memories that will be cherished for years to come, the Roald Dahl Rooms are not to be missed.

Gianluca Priori, General Manager at Jumeirah Carlton Tower says, “We are incredibly excited to be launching this unique and exclusive concept with The Roald Dahl Story Company. As an author and storyteller, Roald Dahl has been at the heart of children’s novels for generations, publishing one of his first children’s books in 1961, the same year Jumeirah Carlton Tower opened its doors to the public. We hope this offering creates many cherished memories for families staying with us and encourages more children to read these books and experience the wonderful worlds of Roald Dahl’s stories.”

To book a stay or visit Jumeirah Carlton Tower please call on 020 7235 1234 or visit https://www.jumeirah.com/en/stay/london/the-carlton-tower-jumeirah

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For further press enquiries and image requests, please contact: Charles Jones

Charles.jones@jumeirah.com

Notes to Editors

Hotel Address: 1 Cadogan Pl, London SW1X 9PY

Website:           https://www.jumeirah.com/en/stay/london/the-carlton-tower-jumeirah

Reservations:   020 7235 1234

Social media handles    ❖ Instagram: @thecarltontowerjumeirah

Located in the heart of fashionable Knightsbridge, Jumeirah Carlton Tower a London institute since 1961 stands proudly over Sloane Street and Cadogan Gardens, offering visitors and guests alike a hotel experience like no other.

Inspired by the past but looking to the future, Jumeirah Carlton Tower implemented an 18-month closure in 2021, when the hotel underwent the most extensive transformation in its history, at a cost of over £100 million, creating a space designed to delight and enchant the moment you step inside.

With 17 stories and overlooking the capitals skyline, Jumeirah Carlton Tower offers 186 magnificent bedrooms and suites, a health club, and a spa – home to London’s largest naturally lit indoor swimming pool, a restaurant, and lounge as well as a ballroom and many function rooms available on request.

  Notes to Editor

THE ROALD DAHL STORY COMPANY (RDSC) is the home of Roald Dahl’s much-loved stories and characters. With over 300 million books sold globally and translated into 63 languages, our stories have entertained generations of kids and adults with their unique mix of mischief, irreverence and full-hearted hope.

Together with our parent company Netflix, and united by our love of these great stories, we’re working with some of the world’s best storytellers and creative minds to bring them to life in new ways that will delight fans. Our plans include animated and live action films and series, publishing, theatre, immersive experiences, games, consumer products, brand partnerships, and more.