Buoyed by the numbers from the Indian Outbound Travel Market, Melia Hotels International Conducts A Second Major Roadshow Across 3 Leading Cities in India

Meliá Hotels International, the leading hotel company in Spain, recently concluded its three cities roadshow in Bengaluru , Ahmedabad and Mumbai from 20th to 22nd February 2017. The Roadshows were organised with an objective to strengthen and build up relationships with key travel partners across India and  showcase the USPs of the brands  viz. Gran Melia, ME by Meliá, Paradisus, Melia Hotels & Resorts, Innside by Melia, Tryp by Wyndham and Sol by Melia.

Led by, Mr Ruben Casas, Senior Director Sales and Marketing, Asia Pacific, and senior hotel representatives, Ms. Celine Guyomarch, General Manager, Melia Yangon, Ms. Marta Escribano Martin, General Manager-Sol House Legian, Ms. Marta Escribano Martin, General Manager-Sol House Legian,  Ms. Yeni LeStari, Assistant Director of Sales – Melia Bali, Ms. Phatsalawadee Pimpila (Pook), Director of Sales Imperial Boat Beach House, Mr. Fransisco Manuel Quiros Arroyo, General Manager Melia Kuala Lumpur, Ms. Ruth Garcia Abellan,  General Manager – Gran Melia Jakarta, and Ms Tonia Sehan (Director of Sales, India, Meliá Hotels International) hosted the Roadshows in India. The event witnessed an active participation from several trade partners, travel consultants, major tour operators, wedding planners and media in each city. The Guests were invited to participate in a lucky draw, to win several stay vouchers at various Melia Hotels worldwide.

Mr Ruben Casas, Senior Director, Sales and Marketing, Asia Pacific, was overwhelmed at the success of the event. Highlighting the tremendous growth opportunities in the Indian market, he said, “India has witnessed stupendous growth in the past years and the evolved hospitality scenario provides a positive base for several new businesses to establish and grow. Last year we set up our Representation office in India to further expand our market share and work extensively in this region and have witnessed a huge increase in its share in our revenue. We are keen on tapping all segments of travellers—family, luxury, honeymooners, wedding, business and leisure, as Melia Hotels International counts a presence of more than 370 hotels in 40 countries and 7 brands targeting each of those segments.  We have participated in SATTE and met a good number of potential travel professionals. Furthermore, these meetings give us the opportunity to meet and show our gratitude to them for their support and provide new opportunities to drive business”.

Vasudha Sondhi, Managing Director, Outbound Marketing, opined, “We are honoured to be a part of Melia Hotels International family”. She also mentioned about the offerings for the travel agencies, especially the ones who register for MeliaPro, a Travel Agent Portal. She informed about the new MeliaPro campaign, “Register at www.meliapro.com > book rooms > win exciting prizes“ and requested the travel agents and tour operators not to miss this fabulous opportunity.

About Meliá Hotels International
Founded in 1956 in Palma de Mallorca (Spain), Meliá Hotels International is one of the largest hotel companies worldwide as well as the absolute leader within the Spanish market, with more than 370 hotels (current portfolio and pipeline) throughout more than 41 countries and 4 continents under the brands: Gran Meliá Hotels & Resorts, Paradisus Resorts, ME by Meliá, Meliá Hotels & Resorts, Innside by Meliá, Sol Hotels & Resorts and TRYP by Wyndham. The strategic focus on international growth has allowed Meliá Hotels International to be the first Spanish hotel company with presence in key markets such as China, the Arabian Gulf or the US, as well as maintaining its leadership in traditional markets such as Europe, Latin America or the Caribbean. Its high degree of globalization, a diversified business model, the consistent growth plan supported by strategic alliances with major investors and its commitment to responsible tourism are the major strengths of Meliá Hotels International, being the Spanish Hotel leader in Corporate Reputation (Merco Ranking) and one of the most attractive to work worldwide. Meliá Hotels International is included in the IBEX 35 Spanish stock market index. Follow Meliá Hotels International on Twitter @MeliaHotelsInt and Facebook meliahotelsinternationalwww.melia.com.

About Outbound Marketing

Outbound Marketing setup in 2002, provides outsourced sales & marketing solutions to hotel companies and tourism destinations through full time representation and projects undertaken. Our current clients include International Hotel chains such as The Sun Lux Collection by Sun International, ACCOR Hotels, Rotana Hotels, Onyx Hospitality Group, Grand Resort Bad Ragaz, Meliá Hotels International, The Meydan Hotels & Hospitality and Corinthia Hotels. Outbound Marketing was appointed as the affiliate office of connectworldwide in 2003.


For more information contact:
Ms. Chandrani Chakraborty
PR and Marketing communications Manager

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