Tourism from India to Indonesia surges by 62%, Sales Mission aims to boost growth

As of July 2024, India ranked fifth in international tourist arrivals to Indonesia, with 417,703 Indian tourists visiting, constituting 62.64 per cent of the 2024 target. Nepal has also shown remarkable growth, with a 65.5 per cent increase in Nepali tourists visiting Indonesia as of June 2024. With direct flights from New Delhi and Bangalore to Bali, Indonesia is strategically focusing on these two cities as key markets for outbound tourism.

The Ministry of Tourism and Creative Economy of Indonesia (MoTCE), in collaboration with the Badung Regency Government of Bali and key stakeholders in Indonesia’s tourism industry, is holding a comprehensive Tourism Sales Mission across South Asia from September 9-18, 2024. The mission spans five cities—Bangalore, Chennai, New Delhi, Jaipur in India, and Kathmandu in Nepal—aiming to strengthen Indonesia’s appeal as a top destination for South Asian travelers.

The roadshow is designed to promote Bali and other Indonesian destinations to the Indian and Nepali markets, focusing on luxury tourism, weddings, honeymoons, and MICE (Meetings, Incentives, Conventions, and Exhibitions). Wellness tourism, a growing trend, is also highlighted, further boosted by Indian spiritual leader Sadhguru’s recent visit to Bali for a spiritual retreat.

Promoting Bali & Beyond
With direct flights from New Delhi and Bangalore to Bali, Indonesia is strategically focusing on these two cities as key markets for outbound tourism. Deputy Minister for Marketing, Ni Made Ayu Marthini, emphasised that Bali is a “magnet for South Asian tourists,” but the sales mission aims to encourage visitors to explore other Indonesian destinations, including Yogyakarta, Lombok, Labuan Bajo, and Jakarta.