Hotel Representation

Outbound Marketing has had the experience in representing diverse hotel clients, ranging from global chains, luxury hotel and Resorts to smaller individual hotels. We believe that every property and every brand is unique and our focus is on providing tailor-made sales and marketing services according to the hotels objectives and market dynamics.

Services Offered

Sales

We are committed to deliver sales, increase revenue and market share through key account coverage and going where the business is. We work on an integrated marketing and sales plan with a focus on all segments – corporate, trade and consumer. Our knowledge of the markets, helps us to put together a strategy that is in line with the current business environment and trends for the future.

The segments we cover are as follows:

  • Corporate
  • Travel Agents
  • Tour Operator
  • Travel Management Companies (TMCs)
  • Destination Management Companies (DMCs)
  • MICE
  • Wedding Planners
  • Global Account Management
  • Online Travel Agencies (OTA)

Marketing

Our marketing is made effective through following SMART marketing techniques. While delivering sales, we build brand and increase visibility by creative and measurable marketing activities with trade and non trade partners.

Travel related Products

Our approach to business has been to provide the traveler with new travel experiences and the travel industry with new travel products and destinations to sell. The scope of our business includes representing destinations management companies, tourism attractions, technology enabled tourism products and travel insurance.

Services Offered

Sales

  • We deliver sales, increase revenue and market share through an intensive market coverage
  • We train the sellers and increase top of mind recall
  • We create connects between the distribution channel and product
  • We work on an active online strategy

Our experience of covering more than 35 cities in India helps us to put together a strategy that is in line with the current business environment and trends for the future.

Marketing

Our marketing is made effective through following SMART marketing techniques. While delivering sales, we build brand and increase visibility by creative and measurable marketing activities with trade and non trade partners.

Destination Representation

Outbound Marketing’s senior management and Destinations Marketing team has extensive experience in marketing new destinations and as well re-launching popular destinations. Our marketing activities are underscored with delivering a return on investment, through increase in visitation numbers & top of mind recall. The scope of our work extends to National Tourism Organisations/Boards and State Tourism Organisations.

Services Offered

B2B Sales
We cover all relevant travel trade segments, such as retail agencies, tour operators, online travel companies, MICE / Wedding operators, event management companies and airlines flying into the destination.  

B2C Marketing
We drive up consumer demand through a creative market approach. Partnerships & Co – op with trade partners, non trade partners, tacticals, E-marketing and trade show participation contribute towards creating brand recall.

Public Relations
We have a dedicated and experienced PR and digital marketing team.

It is our endeavour to work towards ensuring that each of our clients should be able to achieve and maintain a leadership position in the segment they operate in. We work towards being able to position the brand keeping in mind its target audience by developing and implementing specific positioning strategies.

Based on product parameters and requirements we develop a comprehensive public relations activity plan to build our clients profile and increase visibility. We work closely with the media in developing product specific stories and try to ensure our clients get prominent exposure in each of them.

Media Management, PR, Marketing and Events

Media Management, Public Relations and Marketing

Outbound Marketing has always followed a two pronged strategy, one to animate the distribution channel and second to drive up consumer demand, not leaving the entire onus of pushing the brand to the distribution channel/travel agents. In order to achieve the marketing objectives for our represented hotels, luxury hotels, resort clients, the following are the broad marketing activities that we undertake in:

  • Digital marketing
  • Social media including setting up of social media pages and maintenance
  • Proactive engagement through Online competitions
  • Trade Show Participation
  • Events Participation
  • Initiating and participation is appropriate activities (golf/polo/wedding events/celebrity shoots)
  • Advertising and creating content

Brand Positioning

It is our endeavour to work towards ensuring that each of our clients should be able to achieve and maintain a leadership position in the segment they operate in. We work towards being able to position the brand keeping in mind its target audience by developing and implementing specific positioning strategies.

Public Relations

  • Based on product parameters and requirements we develop a comprehensive public relations activity plan to build our clients profile and increase visibility. We work closely with the media in developing product specific stories and try to ensure our clients get prominent exposure in each of them.
  • We have the experience of working on familiarisation trips, identifying the right media to be present in, as well as one – on – one media interviews both in print and TV.
  • Press Conferences and Media Events can be organized to promote new products and developments and we have the resources to look after the entire logistics of any such event.
  • We use the concept of storytelling to effectively create a strong recall
  • Outbound Marketing has great media relationships in the key tier 1 and tier 2 cities of India
  • Our reports are comprehensive and systematic

Event Conceptualisation and Management

Outbound Marketing has over 15 years experience in handling events for destinations and hotels represented by the group in India. The combined experience of the senior marketing managers spans over 75 years and in various cities of India. We also undertake in short term PR, Marketing and Events projects

Our skill set includes, conceptualisation, event logistics, management and report creation.

The events we have created and handled include

Road shows
Sales Missions
Sales Blitzes for large teams travelling to multi destinations
Networking business lunches and dinners
Media events
Cultural events from International destinations
Culinary events
Sports and lifestyle events
Art Shows

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